about Us

At Digital Financial Services, we don’t just advise on money. We help you build a life where money supports your goals — not the other way around.

Who We Are

Digital Financial Services was founded with one goal: to make financial planning simple, accessible, and tailored to you. We understand that money isn’t just numbers — it’s the foundation for the life you want to live.

Our Approach

We combine expert financial knowledge with a personal, no-jargon approach. Whether you’re buying your first home, protecting your income, saving for the future, or planning for retirement, we take the time to understand your needs and create a plan that works for you

Why We’re Different

  • Independent & Client-Focused – We work for you, not a bank or insurer.
  • Clear Communication – No confusing jargon — just straightforward advice you can act on.
  • Long-Term Support – We’re with you beyond the initial decision, helping you adapt as life changes.
  • Wide Range of Services – From mortgages to insurance, pensions to investments, we’ve got you covered.

Our Story


Founded by Paul Watters, Digital Financial Services brings together over a decade of experience in the financial services industry. Paul’s approach is built on the belief that financial planning should give people confidence and control over their future.
Today, we work with clients across Ireland, helping them make better financial choices and avoid the common pitfalls that hold people back.


In 2019, Paul was diagnosed with Acute Myeloid Leukaemia and spent two years in treatment and recovery, including a bone marrow transplant from his brother. During that time, his income protection policy became a lifeline, covering bills and protecting his family from financial stress when health was already a battle. That experience reinforced something he already knew — good financial planning isn’t just about numbers; it’s about protecting your future when the unexpected happens.
 

We’ve been where you are. We know the stress of tight budgets, the relief of smart planning, and the importance of having the right protection in place. That perspective shapes everything we do — from guiding first-time buyers to reviewing life cover, from helping families budget better to planning for retirement.

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